Xuan Lan is a professional yoga teacher that brings yoga to people and helps them achieve more balance in their everyday life, guiding them into their own transformation.
Her goal was to reach as many people as possible. We decided to do a rebranding and a new platform that includes everything for her to share. The website core is the Studio Online. She also shares learnings and experiences in her blog, events and products.
Project done at Buzz Marketing Network. I was working as part of a team as the Art Director. My role was to work on the rebranding including the logo and web design aligning it to the the brand values strategy and the client personality.
I chose the lotus flower as a representative element of Xuan Lan. The Lotus flower represents the purity of the body and the soul. It means growth, unfolding of consciousness.
Its meaning goes beyond a mat,
it is a way of life.
Thanks for watching,