Hornimans launched Superfoods, a new selection of infusions in which product had a specific ingredient considered a superfood. The goal was to present them and highlight its benefits. The digital strategy included multiple formats and different platforms and the digital nature of the video transcended into the offline world as a tv commercial.
Project done at Buzz Marketing Network. I was working as part of a team as Art Director. My role was to work on the creative concept, ideas, look and feel and set design.
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