Client
CND™ SHELLAC™
Services
Creative concept
Art direction
Set design
CND launched Happy Child Limited Edition, a new product inspired by childhood. The goal was to release it through a digital campaign.
We decided to use the essence of the product to make a poetic storytelling that embodies all the things that this blush pink shade could represent.
Project done at Buzz Marketing Network. My role as an art director was to work on the concept, storytelling and look and feel and make sure that this would align with the digital strategy.
Thanks for watching.
Ariadna Sala 