Project done at Barcelona School of Creativity.

This briefing was to create some viral content about bullying addressed to parents in order to raise awareness.
Based on an article, we decided to create a screenshot of a WhatsApp group where a dad was reproaching to the oder parents that their kids didn't come to his daughter's birthday.

It turn out to be published by 5 newspapers. People thought over this issue and they started a debate about the origin of bullying. We could also learn first-hand that what we read in those news it isn't always true.

Copywriter: Cristina Berenguer
Art Director: Ariadna Sala