El Sol Advertasing Festival: Shortlist.

The brief was to increase awareness about alcohol consumption by teenagers. They use their phone for everything, text, like, follow, share... Most of them consume all the data in less than a week. We decided to use a different medium to achieve them: the phone company sms they receive each time they run out of data. We compared how they consume data to how they consume alcohol, whitch consequences are not the same.
Copy writers: Pablo Ardid and Joan Tremoleda Art Direction: Ariadna Sala

CASE STUDY #consumoresponSMSable from Joan Tremoleda on Vimeo.

#consumoresponSMSable from Joan Tremoleda on Vimeo.